ELECTRICITY FROM FUEL CELLS CHEAPER THAN FROM THE GRID

Buy only the electricity with Bloom Electrons service

Bloom Energy® has announced a new service, Bloom Electrons℠, which enables customers to purchase electricity provided by the Bloom Box without incurring any other costs.   Customers can lock in their electricity rates for 10 years, delivering fixed predictable costs and significant savings versus the grid. Bloom manages and maintains the breakthrough solid oxide fuel cell systems on the customers’ sites and the customers pay only for the electricity consumed. This allows immediate cost savings with no initial investment, making onsite clean, reliable, affordable energy more accessible. The Bloom Electrons Service has generated tremendous customer interest, with more than 20MWs of power (200 systems) already secured to provide electricity to new and repeat customers.

Under the Bloom Electrons service, customers can immediately save up to 20% on their energy bills. In today’s economy, it is very appealing for companies to have freedom of choice, to either purchase the Bloom Box or utilize the Bloom Electrons service, while achieving savings under either program.  Coupled with the opportunity to have cleaner, more reliable on-site electricity, this makes Bloom Electrons a compelling economic and environmental choice.

Transforming the energy landscape

Amongst the first Bloom Boxes to be installed were those at EBay.  The new Bloom Electrons service has generated tremendous interest with both existing and new customers. KR Sridhar, principal co-founder and CEO of Bloom Energy said “Bloom Electrons is about providing universal access to clean, reliable, affordable energy.  Empowering our customers to buy energy on their own terms is another significant step on our journey to change the way energy is generated and consumed in the world. More and more companies are making a conscious decision to embrace energy innovation and the Bloom Electrons service gives them a unique opportunity to accelerate economic and environmental impacts on a larger scale. We take immense pride in our valued customers, whose repeat business demonstrates their confidence in our business and we are thrilled to welcome our new customers.”

Financial flexibility backed by Credit Suisse

Fuel choices such as natural gas or biogas allow customers to manage their carbon footprint and the modularity of the Bloom Box enables the technology to be scaled for specific sites. Now Bloom Electrons gives customers financial flexibility as well. Customers can continue to buy Bloom Boxes as a capital purchase, or choose to sign up for the Bloom Electrons service. Bloom Energy created this program in collaboration with Credit Suisse and Silicon Valley Bank. Jerry L. Smith, managing director at Credit Suisse, said “We are very pleased to have the opportunity to partner with Bloom Energy to structure Bloom Electrons, a unique service to secure baseload electricity. Bloom Energy has developed a technology that can transform the energy landscape and we look forward to supporting Bloom throughout its growth.”

Meeting customers’ environmental and economic objectives

The immediate financial and environmental benefits of the Bloom Electrons service have generated tremendous customer interest. The 20MWs of power (200 systems) already secured is equivalent to providing clean, reliable power for 20,000 American homes 24/7/365.  Repeat customers, including the Coca-Cola Company, Staples Inc. and Walmart, are joined by several new customers, such as California Institute of Technology, Kaiser Permanente, and BD (Becton, Dickinson and Company).


Walmart already has 400 kW of Bloom Box systems in operation at two Southern California retail locations and is in the process of expanding deployments to additional stores through the Bloom Electrons service. “Walmart’s first two Bloom Energy installations are helping reduce our carbon footprint and overall impact on the environment, while providing reliable, renewable energy at competitive prices. The Bloom Electrons service will allow us to grow our use of this technology and move closer to our company-wide goal of being supplied by 100% renewable energy,” said Kim Saylors-Laster, vice president of energy, Walmart.

The Coca-Cola Company is operating 500kW of Bloom Boxes at its plant in Dinuba, CA, which has allowed the facility to generate 30% of its power needs using biogas. Through the Bloom Electrons service, Coca-Cola will be deploying Bloom Boxes at additional manufacturing facilities, as part of its ongoing commitment to operating a sustainable business.  Staples Inc is continuing to focus on environmental leadership and operating costs and, following upon the success of their first deployment of Bloom Boxes, the company will be deploying more fuel cells at additional large facilities and distribution centers through the Bloom Electrons service. “The Bloom Box installation at our Ontario CA distribution center has demonstrated that we can reduce both our environmental footprint and operational costs,” said Mark Buckley, vice president of Environmental Affairs for Staples. “Through the Bloom Electrons service we now have the flexibility to buy only the electrons and continue to achieve even greater environmental and economic success at more of our large facilities and distribution centers.”

A healthy environment

BD was seeking a clean energy solution for its BD Biosciences facility in San Jose, CA, that provided reliable energy costs and decreased dependency on the electricity grid. This project supports BD’s efforts to use onsite energy generation and reduce its greenhouse gas emissions.  “As a global healthcare company, BD believes that a healthy environment is essential to human health, and we must do our part to minimize our impact on climate change. Working with Bloom Energy to install these fuel cells through the Bloom Electrons service is an important example of BD’s commitment to using innovative energy solutions in our global operations,” said Glenn Barbi, vice president, BD Office of Global Sustainability.

Kaiser Permanente aspires to provide health care services in a manner that protects and enhances the environment now and for future generations. “Kaiser Permanente recognizes that the health of the environment directly affects individual and community health,” said Kathy Gerwig, vice president and Environmental Stewardship Officer at Kaiser Permanente. “By expanding the use of clean energy through solutions like the Bloom Electrons service, Kaiser Permanente is demonstrating its commitment to greening its energy portfolio and reducing its carbon footprint.”

Service also helps non-profit organizations

Bloom Electrons is a service that opens the door to new types of customers such as non-profit organizations, educational institutions, and utilities. The California Institute of Technology (Caltech) is one of the first to benefit from the Bloom Electrons service with a 2MW installation. “Bloom Energy enables Caltech to more effectively carry out its core mission of research and education by providing cleaner, more economical and predictable power, which ultimately helps us achieve our strategic infrastructure and sustainability goals,” said Dean Currie, vice president for Business & Finance at Caltech.

Now a market reality

Bloom’s fuel cell production facility is meeting the demand of existing and new customers.  To date, Bloom Energy’s fuel cells have supplied customers with over 40 million kilowatt-hours and eliminated approximately 45 million pounds of CO2 emissions.  The Southern California Gas Company is a critical partner in completing customer projects.  “We are thrilled to partner with Bloom Energy to bring this innovative technology from a vision to a market reality,” said Michael W. Allman, President and CEO of Southern California Gas Company. “These fuel cells build on the important role natural gas plays today in delivering clean reliable energy by enabling the production of power on a continuous low emissions basis using renewable natural gas – something we hope to make central to the renewables dialogue through projects like this.” Bloom Electrons, and the 200 new systems that will initially be deployed, represent the next step on the path to deliver clean, reliable and affordable energy to everyone in the world.     www.bloomenergy.com

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