Buy only the electricity with Bloom Electrons service

Bloom Energy® has announced a new service, Bloom Electrons℠, which enables customers to purchase electricity provided by the Bloom Box without incurring any other costs.   Customers can lock in their electricity rates for 10 years, delivering fixed predictable costs and significant savings versus the grid. Bloom manages and maintains the breakthrough solid oxide fuel cell systems on the customers’ sites and the customers pay only for the electricity consumed. This allows immediate cost savings with no initial investment, making onsite clean, reliable, affordable energy more accessible. The Bloom Electrons Service has generated tremendous customer interest, with more than 20MWs of power (200 systems) already secured to provide electricity to new and repeat customers.

Under the Bloom Electrons service, customers can immediately save up to 20% on their energy bills. In today’s economy, it is very appealing for companies to have freedom of choice, to either purchase the Bloom Box or utilize the Bloom Electrons service, while achieving savings under either program.  Coupled with the opportunity to have cleaner, more reliable on-site electricity, this makes Bloom Electrons a compelling economic and environmental choice.

Transforming the energy landscape

Amongst the first Bloom Boxes to be installed were those at EBay.  The new Bloom Electrons service has generated tremendous interest with both existing and new customers. KR Sridhar, principal co-founder and CEO of Bloom Energy said “Bloom Electrons is about providing universal access to clean, reliable, affordable energy.  Empowering our customers to buy energy on their own terms is another significant step on our journey to change the way energy is generated and consumed in the world. More and more companies are making a conscious decision to embrace energy innovation and the Bloom Electrons service gives them a unique opportunity to accelerate economic and environmental impacts on a larger scale. We take immense pride in our valued customers, whose repeat business demonstrates their confidence in our business and we are thrilled to welcome our new customers.”

Financial flexibility backed by Credit Suisse

Fuel choices such as natural gas or biogas allow customers to manage their carbon footprint and the modularity of the Bloom Box enables the technology to be scaled for specific sites. Now Bloom Electrons gives customers financial flexibility as well. Customers can continue to buy Bloom Boxes as a capital purchase, or choose to sign up for the Bloom Electrons service. Bloom Energy created this program in collaboration with Credit Suisse and Silicon Valley Bank. Jerry L. Smith, managing director at Credit Suisse, said “We are very pleased to have the opportunity to partner with Bloom Energy to structure Bloom Electrons, a unique service to secure baseload electricity. Bloom Energy has developed a technology that can transform the energy landscape and we look forward to supporting Bloom throughout its growth.”

Meeting customers’ environmental and economic objectives

The immediate financial and environmental benefits of the Bloom Electrons service have generated tremendous customer interest. The 20MWs of power (200 systems) already secured is equivalent to providing clean, reliable power for 20,000 American homes 24/7/365.  Repeat customers, including the Coca-Cola Company, Staples Inc. and Walmart, are joined by several new customers, such as California Institute of Technology, Kaiser Permanente, and BD (Becton, Dickinson and Company).

Walmart already has 400 kW of Bloom Box systems in operation at two Southern California retail locations and is in the process of expanding deployments to additional stores through the Bloom Electrons service. “Walmart’s first two Bloom Energy installations are helping reduce our carbon footprint and overall impact on the environment, while providing reliable, renewable energy at competitive prices. The Bloom Electrons service will allow us to grow our use of this technology and move closer to our company-wide goal of being supplied by 100% renewable energy,” said Kim Saylors-Laster, vice president of energy, Walmart.

The Coca-Cola Company is operating 500kW of Bloom Boxes at its plant in Dinuba, CA, which has allowed the facility to generate 30% of its power needs using biogas. Through the Bloom Electrons service, Coca-Cola will be deploying Bloom Boxes at additional manufacturing facilities, as part of its ongoing commitment to operating a sustainable business.  Staples Inc is continuing to focus on environmental leadership and operating costs and, following upon the success of their first deployment of Bloom Boxes, the company will be deploying more fuel cells at additional large facilities and distribution centers through the Bloom Electrons service. “The Bloom Box installation at our Ontario CA distribution center has demonstrated that we can reduce both our environmental footprint and operational costs,” said Mark Buckley, vice president of Environmental Affairs for Staples. “Through the Bloom Electrons service we now have the flexibility to buy only the electrons and continue to achieve even greater environmental and economic success at more of our large facilities and distribution centers.”

A healthy environment

BD was seeking a clean energy solution for its BD Biosciences facility in San Jose, CA, that provided reliable energy costs and decreased dependency on the electricity grid. This project supports BD’s efforts to use onsite energy generation and reduce its greenhouse gas emissions.  “As a global healthcare company, BD believes that a healthy environment is essential to human health, and we must do our part to minimize our impact on climate change. Working with Bloom Energy to install these fuel cells through the Bloom Electrons service is an important example of BD’s commitment to using innovative energy solutions in our global operations,” said Glenn Barbi, vice president, BD Office of Global Sustainability.

Kaiser Permanente aspires to provide health care services in a manner that protects and enhances the environment now and for future generations. “Kaiser Permanente recognizes that the health of the environment directly affects individual and community health,” said Kathy Gerwig, vice president and Environmental Stewardship Officer at Kaiser Permanente. “By expanding the use of clean energy through solutions like the Bloom Electrons service, Kaiser Permanente is demonstrating its commitment to greening its energy portfolio and reducing its carbon footprint.”

Service also helps non-profit organizations

Bloom Electrons is a service that opens the door to new types of customers such as non-profit organizations, educational institutions, and utilities. The California Institute of Technology (Caltech) is one of the first to benefit from the Bloom Electrons service with a 2MW installation. “Bloom Energy enables Caltech to more effectively carry out its core mission of research and education by providing cleaner, more economical and predictable power, which ultimately helps us achieve our strategic infrastructure and sustainability goals,” said Dean Currie, vice president for Business & Finance at Caltech.

Now a market reality

Bloom’s fuel cell production facility is meeting the demand of existing and new customers.  To date, Bloom Energy’s fuel cells have supplied customers with over 40 million kilowatt-hours and eliminated approximately 45 million pounds of CO2 emissions.  The Southern California Gas Company is a critical partner in completing customer projects.  “We are thrilled to partner with Bloom Energy to bring this innovative technology from a vision to a market reality,” said Michael W. Allman, President and CEO of Southern California Gas Company. “These fuel cells build on the important role natural gas plays today in delivering clean reliable energy by enabling the production of power on a continuous low emissions basis using renewable natural gas – something we hope to make central to the renewables dialogue through projects like this.” Bloom Electrons, and the 200 new systems that will initially be deployed, represent the next step on the path to deliver clean, reliable and affordable energy to everyone in the world.     www.bloomenergy.com



Life without oil!

Microcab has opened its new factory unit in Coventry, where they are building their new hydrogen fuel cell vehicles, branded the H2EV. Partners in the project include Lotus Lightweight Structures, who jointly developed the new chassis for the vehicle. The new range is available as a 4-seater car, light van or taxi and can have either a hydrogen fuel cell drive train or a pure battery EV drive, depending on the user’s requirements and their access to refuelling infrastructure.

Eight of the new vehicles with hydrogen fuel cell drive are currently being built for the Coventry and Birmingham Low Emissions Demonstrator project (CABLED).  This is part of a UK wide trial in which 300 low carbon vehicles will be made available to users and data are recorded to help understand how they are used in everyday life.  The design of the 4-seater, 3-door urban vehicles is completely new, resulting from work with Delta Motorsport, RDM Automotive and Lotus, as part of a Niche Vehicle Network-funded project. The vehicles are due to go on the road in April 2011.

Microcab employs lightweight construction techniques and fuel cell hybrid power trains with electric drive for light transport operations in urban and suburban areas. The hybrid power train architecture combines the power capability of a lithium-ion battery with the energy capability of a hydrogen fuel cell to achieve the necessary vehicle performance with ultra-low energy usage and zero emissions.

Higher temperature PEM fuel cells

Microcab is working with Serenergy A/S of Denmark, which is supplying a system module comprising their Serenus fuel cell, its control system, and power-conditioning circuitry for the hybrid battery and electric drive. Serenergy was the only European company to commercialise high temperature PEM technology which is used in its fuel cells, and which Microcab considers advantageous for its targeted automotive applications. Compared with the commonly used low temperature PEM technology, Serenus fuel cells have a higher internal temperature of 150°C or more, enabling them to operate over a wider range of environmental temperatures, and to use less pure hydrogen fuel. Furthermore, the high temperature exhaust greatly facilitates the use of otherwise wasted thermal energy for heating the vehicle interior, thus increasing overall system efficiency. Serenergy is supplying Serenus 3kW fuel cell systems for use in Microcab’s demonstration fuel cell hybrid vehicles.

Microcab and its associates will initially manufacture 8 vehicles to the new design, which will be supplied to Coventry University for participation in a 12-month trial as part of the CABLED project. These will be the only hydrogen vehicles in the UK low carbon vehicle trials, which are funded by the Technology Strategy Board.

Transport Minister previews hydrogen fleet

During a visit to a state-of-the-art hydrogen fuelling station at the University of Birmingham, Transport Minister, Mike Penning, asserted that hydrogen vehicles will be part of the future transport mix and that the UK must not focus only on battery electric vehicles. “A one size fits all approach to low carbon vehicles simply isn’t feasible. In order for the UK to decarbonise road transport, a mix of technologies, including hydrogen, has to be considered,” he stated. Mike Penning saw the Air Products Series 100 fuelling station and witnessed the fuelling of one of the University’s fleet of hydrogen powered vehicles. The Minister was also able to drive a hydrogen powered Microcab and see how the technology works in practice. After the drive, he added “I am delighted to see first-hand today Air Products and the University of Birmingham driving forward hydrogen fuel technology. It’s state of the art technology like this that will help drive the British economy in years to come.”   The Minister was also shown around the University’s research facility and given a sneak preview of the new hydrogen powered Microcab design!

Launch of third hydrogen station

Dave Wright of Coventry University cut the ribbon to launch the third hydrogen fuel cell station in the Midlands. Christina Fell, Senior Engineer at ARUP, refuelled a vehicle.   Air Products latest Series 100 hydrogen fuelling station is based at Coventry University’s TechnoCentre. The hydrogen station complements those in Birmingham and Loughborough, as part of the British Midlands ‘Hydrogen Ring’.  These fuelling facilities in the Midlands will form the heart of a planned UK hydrogen fuelling infrastructure. Air Products’ Series 100 fuelling station won the Rushlight Hydrogen and Fuel Cell Industry award in 2010.

Jim Cunningham, MP for Coventry South, attended the launch and commented: “This is yet another example of the commitment to research and development at Coventry University.   The West Midlands is known throughout the country for its innovation and high skill level and we need to ensure that we remain at the forefront of research and development by encouraging the development of low carbon infrastructure.”   Ian Williamson, European Hydrogen and Bio Energy Director at Air Products,  said, “The new facility at Coventry University strategically links three cities in the Midlands with hydrogen fuelling stations and will prove to be a vital step towards the creation of a low carbon hydrogen transport infrastructure for the UK.   For members of the public to be able to trial hydrogen cars for the first time on the Midlands’ roads is a hugely exciting development.  It demonstrates that this low carbon technology is available today and with the right fuelling infrastructure, can be used across the country.”   John Latham, Deputy Vice-Chancellor for Business Development at Coventry University, added: “Coventry University’s new hydrogen fuelling station and our ongoing investment and research into low emissions related automotive technologies underlines our commitment to providing state-of-the-art expertise to help grow Britain’s low carbon economy.”

www.microcab.co.uk http://www.air-products.com


ITM Power’s Hydrogen on Site Trials (HOST) will commence with a launch event at the Hilton Hotel at London Stansted Airport on the 8th March. During the trial, hydrogen produced by the on-site HFuel system will power two Ford Transit vans, which will form part of the airport’s fleet and will be assessed by staff under every-day driving conditions.   Britain’s third busiest airport will be the first UK company to test the HFuel and two specially adapted vehicles, as part of ITM Power’s nationwide Hydrogen On Site Trials programme (HOST).  This pioneering new green fuel technology could drive down emissions and power the airport vehicles of the future.

Dr Andy Jefferson(left),  Stansted Airport’s head of health, safety and environment, said “Environmental management at London Stansted is critical to the sustainability of our business and is an issue that we take extremely seriously, so we’re delighted to be working with ITM Power to launch their ground-breaking Hydrogen On Site Trial project”   Dr Graham Cooley (right), CEO of ITM Power, added: “HOST will be the largest multi-sector trial of hydrogen refuelling for transport in the UK, involving 20 major partner organisations. Airports are perfect locations for trialling ‘return to base’ hydrogen refuelling and we are delighted that London Stansted airport will be the location from which we launch the HOST program.” Those wishing to attend this ground-breaking event can register their interest by visiting


Octopus Investments has announced an investment of £2 million into Diverse Energy Limited, a company that builds an emission-free, low-cost advanced PEM fuel cell power solution for mobile phone communication towers in rural areas of developing countries.  Diverse Energy has developed the PowerCube™, a stand-alone replacement for the polluting diesel generators currently used as remote power supplies for mobile phone towers where electricity is not available. It delivers power in a highly efficient way with low fuel and maintenance costs, thus offering a 25% reduction in total cost of ownership with a two-year payback.  The Company has designed an innovative, proprietary technology that allows the PowerCube to utilise ammonia as a fuel. When compared to traditional diesel generators, the PowerCube provides an 80% reduction in greenhouse gas emissions, a 74% reduction in energy use, and eliminates both local noise and air pollution.  The investment provided by Octopus will enable the company to be able to complete the assembly plant and expand rapidly to fulfil orders and serve its large export market.

Entering the growing low carbon energy market

Luke Hakes, from Octopus, commented:  “Diverse Energy is entering an exciting development phase and we recognise the Company’s unique position in the growing green energy market.  There has been a considerable amount of hype about fuel cells for off grid applications, but to date we have found no other company which has combined the necessary technology, fuel infrastructure and service agreements to take this proposition to market.  As we partner with Diverse Energy to provide more than just funding, we look forward to watching this pioneering company build into a market leader.”

“This is a monumental day for the Diverse Energy Team” said Dr Alastair Livesey, Managing Director of Diverse Energy.  “Through hard work and with the help of numerous partners, including the Technology Strategy Board, Carbon Trust, Afrox, Centre for Process Innovation Teesside, Leading Light, Balton CP, Artemis Power, Nedstack and the University of Michigan MAP program, we are realizing the vision of our founders and early investors.  This investment will enable Diverse Energy to complete the transition from development to a fully commercial manufacturing organization.  In Octopus we have found a partner who is not only funding us but also helping us realize an ambitious roll-out programme.”

The company was launched in 2007 by a team of energy and telecommunications professionals with over twelve years experience in the development of fuel cell technology and with collectively over 100 years of energy industry experience.  Diverse Energy is headquartered in West Sussex, UK, but operates internationally. Its management team consists of a highly qualified, mix of sustainable energy scientists, engineers, management specialists, investors and automotive engineers from a former Le Mans F1 GT pit crew. Their mission is to develop clean, low cost, secure power plants to replace diesel generators in selected applications.  During 2009, the company launched its flagship product, PowerCube™, which now uses 8th generation fuel cell technology.  Highlights of Diverse Energy’s performance include: the first fuel cell powered exhibition stand in 2001, powering the first fuel cell house in the UK in 2004 and powering the first fuel cell house in India in 2007. Diverse Energy is part funded by the UK Carbon Trust and the Technology Strategy Board and has won numerous awards, including the UK Government iAward for innovation in 2009 and the Energy Institute Award for innovation in 2010.

Fuel Cell Powercubes for Africa

Diverse Energy has shipped to Africa the first fuel cell ‘Powercube’ a fully commercial power plant fuelled by anhydrous ammonia.  The Powercube will provide electricity for off-grid cell phone towers.

This is the first of seventeen PowerCubes to be assembled and deployed under a UK Technology Strategy Board (TSB) ‘Ammonia for Power’ grant program.  At the Diverse Energy facility in West Sussex, TSB Project officer, Christine Foster, named the PowerCube ‘Ainra’ meaning ‘Lasting Power’ in Swahili.  One PowerCube is being used for local testing and the remaining fifteen will be shipped to Africa to prove the viability of the system in all regional climates and familiarize mobile network operators with the technology.

Ammonia infrastructure study

A “Multidisciplinary Action Project” (MAP) team from the Ross School of Business at the University of Michigan carried out a detailed ammonia infrastructure study for Diverse Energy and Afrox Oxygen Limited (Afrox), a member of the Linde Group and the largest industrial gases and welding company in sub-Saharan Africa.

The study verified and documented that the existing Afrox ammonia distribution chain has the excess capacity necessary to support initial sales of PowerCubes, and also identified PowerCube deployment “break points” on a country-by-country basis when additional ammonia infrastructure investment will be needed. The study also provided external verification that the PowerCube represents a disruptive, fast growing, and highly profitable business opportunity for Afrox.   According to the International ammonia market intelligence monitor, FMB Group, over 100 million metric tons of ammonia are consumed annually, primarily as fertilizer. 2.4 million metric tons of ammonia would be required if all existing off grid cellular phone towers were converted from diesel generators to PowerCubes.  http://www.diverse-energy.com


Adelaide City Council has combined green energy with new technology for the city’s environmentally aware shoppers.  Together with the State Government, the Council has installed an electric vehicle charging station at the Central Market car park that is supplied by locally generated low-emission electricity.  Adelaide Lord Mayor, Stephen Yarwood said that,  in what is believed to be a world first, the public charging station is powered by an innovative Australian-developed fuel cell from Ceramic Fuel Cells Ltd. This enables city shoppers to recharge their electric vehicles from low emission sources rather than carbon intensive power from the electricity grid. The Central Market in Adelaide is owned and run by the Adelaide City Council and is South Australia’s most visited tourist attraction.

The new station is free to users and can charge two vehicles at a time.  The ChargePoint recharging station’s 2kW BlueGen ceramic fuel cell will be able to generate at least 12,500 kilowatt hours of clean electricity each year. This is enough to power the average South Australian home and two electric cars travelling 15,000 kilometres each per year. Excess power not required for vehicle recharging will be fed into the grid.

“This initiative reinforces the City of Adelaide’s role as a leader in environmental sustainability and new technology,” Stephen Yarwood said.  “This project is a sign of things to come as we move towards a cleaner and greener future for our beautiful city.”   Brendan Dow, Ceramic Fuel Cells Managing Director, added:  “We are excited to have a BlueGen unit at Adelaide Central Market and we are thrilled that the Capital City Committee has recognised BlueGen’s potential to power electric cars.  BlueGen is an ideal companion technology to electric vehicles.” http://www.adelaidecitycouncil.com


The current international situation

The International Energy Agency’s latest World Energy Outlook says that the age of cheap oil is over.   If we begin to change now to more efficient use of oil and the development of alternatives, then there could be a smooth transition to future clean energy technologies.  On the other hand if governments do nothing, or little more than at present, then demand for oil will continue to increase, supply costs will rise, the economic burden of oil use will grow, vulnerability to supply disruptions will increase and the global environment will suffer serious damage.

The scenarios in the World Energy Outlook are the New Policies Scenario (NPS), which assumes that governments carry out the new policies and measures announced by countries around the world and the 450 Scenario which proposes a much faster transformation of the global energy system.   In the NPS, the average IEA crude oil price rises from just over $60 in 2009 to $113 per barrel in 2035, compared with $87 in the 450 Scenario or an increase to $140 if we continue with current policies. The 450 Scenario limits global warming gases in the atmosphere to a concentration of 450 parts per million C02 equivalent.  It envisages that there would be major changes in transport fuel.  By 2035 about 70% of global passenger car sales would be advanced vehicles (hybrids, plug-in hybrids and electric cars).  Not only would the proposals under the 450 scenario help to stabilize oil costs, but they would give a reasonable chance of meeting the overall goal of keeping the global temperature increase below 2°C.

The Outlook recommends that present Government subsidies for fossil fuels should be phased out.  These amounted to $312 billion in 2009.  However, government support for renewables can, in principle, be justified by the long-term economic, energy-security and environmental benefits they can bring.  The NPS projects that overall government support for renewables of $57billion in 2009 will rise to $205 billion in 2035. Gas, including unconventional sources, will have an increasing role.  The delays and uncertainties with the Copenhagen Accord have already increased the cost of keeping the global temperature increase below 2°C.  An extra $1 trillion investment will now be needed over the period 2010 and 2030, compared with the assessment in the previous year’s Outlook.

At the launch of the World Energy Outlook, Nobuo Tanaka, Executive Director of the International Energy Agency said “We need to use energy more efficiently and we need to wean ourselves off fossil fuels by adopting technologies that have a much smaller carbon footprint”.  Mr Tanaka concluded that keeping the global temperature rise to a maximum of 2°C would require a phenomenal policy push by governments around the world. The technology exists today to enable such a change, but the required rate of technological transformation would be unprecedented.

What could fuel cells contribute?

Fuel cells are becoming more competitive and Government support, similar to that given to other energy saving and renewable technologies, would expedite their introduction and enable economies of scale to be achieved. The widespread use of fuel cells will make a major contribution to Government policies to ensure future energy security and cut global warming gases, as they have the following advantages: 

  • Electro-chemical energy conversion is quiet, with no emissions apart from water vapour
  • Modular construction.  Fuel cells can produce electricity on site thus minimising infrastructure costs and transmission losses
  • Highly reliable 24/7 operation
  • Cost competitive in volume production
  • Rapid deployment is possible
  • They will be powered by the low carbon fuels of the future
  • Hydrogen fuel cell systems act as load levellers for intermittent renewable energy on both a small and large scale
  • Up to 85% efficiency in CHP mode with natural gas, compared to 35% for the electricity grid
  • Exports to developing countries will enable them to utilize a variety of indigenous fuels
  • Fuel cells will be safer than nuclear power
  • High electricity to heat ratio is suitable for CHP units in future well insulated buildings
  • Successful urban vehicle demonstrations, with potential to compete with i.c. engine performance
  • Materials can be recycled.
  • Fuel cells generating energy on site will be less vulnerable to any future cybernet attacks.